European Policy Brief: How Successful Are Campaigns Addressing The Demand-Side Of Trafficking In Human Beings?

European Policy Brief: How Successful Are Campaigns Addressing The Demand-Side Of Trafficking In Human Beings?

Demand-side campaigns seek to reduce trafficking in human beings by influencing patterns of the spending of money for goods and services, and by encouraging the reporting of suspicious occurrences to the police or NGOs. Although considerable funds are devoted to such campaigns, little is known about their impact. Campaign evaluation is strikingly lacking. In a policy brief summarising key insights from research on demand-side campaigns conducted  in the framework of the DemandAT project, Dita Vogel and Norbert Cyrus from the University of Bremen argue that better evaluation is possible and propose concrete steps that can be taken to make campaigns more easily evaluable. Accompanying the analysis, a manual on how to design evaluable campaigns has also been prepared.